Job Title: Digital Marketing Manager

Job Field: Marketing and Sales
Specialization: Digital Marketing / Social Media

Job Description (Brief):

The Digital Marketing Manager is responsible for creating and implementing comprehensive digital marketing strategies to achieve business objectives, increase brand awareness, and maximize return on investment. This role involves managing paid advertising campaigns, optimizing SEO efforts, overseeing email marketing, content management, and social media marketing. The manager will also analyze campaign performance using data analytics tools and collaborate with cross-functional teams to achieve goals.

Key Responsibilities:

• Develop and implement digital marketing strategies
• Manage paid campaigns on platforms such as Google Ads, Facebook, and Instagram
• Optimize SEO for higher search engine rankings
• Design and manage email marketing campaigns
• Oversee content on digital platforms
• Analyze performance data and adjust strategies
• Manage marketing budgets effectively
• Stay updated with the latest marketing trends and tools

For more details, please refer to the full job description.

 

Required Skills:Mastery of Digital Tools:Expertise in tools like Google Analytics, Google Search Console, Facebook Ads Manager, and Google Ads.SEO/SEM Skills:Comprehensive knowledge of the latest SEO techniques and SEM campaign management.Pay-Per-Click (PPC) Advertising:Experience in designing and managing campaigns on platforms like Google Ads and Bing Ads.Social Media Marketing:Proficiency in managing and analyzing social media accounts using tools like Hootsuite or Sprout Social.Skills Required:Proficiency in digital marketing tools (Google Analytics, Facebook Ads Manager, etc.)Strong knowledge of SEO/SEM and PPC advertisingExperience in social media and email marketingExcellent writing and creative skillsAnalytical mindset for performance tracking and reportingStrong organizational and time management skillsEmail Marketing:Experience in platforms like MailChimp or Constant Contact for creating targeted and effective campaigns.Writing and Creativity:Strong writing skills and the ability to produce engaging digital content.Analytical Skills:Ability to analyze performance and prepare periodic reports with actionable recommendations.Time Management and Organization:Efficiently manage multiple projects.Creativity and Strategic Thinking:Think outside the box to find innovative ways to achieve goals.Qualifications and Experience:Professional Experience:At least 4-6 years of experience in digital marketing, including at least 1 year in the Gulf market.Professional Certifications:Recognized certifications like Google Ads Certification, HubSpot Inbound Marketing, or Facebook Blueprint.Education:Bachelor's degree in Marketing, Business Administration, IT, or a related field.English Language Proficiency:Excellent in both written and spoken English.Personal Traits:Creative and thinks outside the box.Able to work under pressure.Possesses excellent communication skills.Passionate about technology and modern marketing.Driven to achieve continuous success.