- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Familiarity with distribution channels and media marketing campaigns.Knowledge of digital marketing tools and techniques.Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts).Experience in setting up and optimizing Google AdWords' campaigns.A sense of aesthetics and a love for great copy and witty communication.Up-to-date with the latest trends and best practices in online marketing and measurement.Excellent communication skillsCreativity, Leadership.BSc/MSc degree in Marketing or related field.