We are looking for an experienced and strategic Merchandising Manager to lead the launch and management of our e[1]commerce business. This position will be responsible for the development and execution of a comprehensive merchandising strategy, including managing the Product Catalogue System (PCS), product category strategy, website merchandising, pricing strategies, inventory replenishment analysis, and overall product lifecycle management. The ideal candidate will have a deep understanding of e-commerce operations and a passion for creating an exceptional online shopping experience.

Key Responsibilities:

Product Catalogue System (PCS) Management

• Oversee the management and optimization of the Product Catalogue System (PCS), ensuring accurate and up-to-date
• product information across all e-commerce platforms.
• Develop and implement processes to streamline the product onboarding process, ensuring consistency in product data, images, and descriptions.
• Work with IT and development teams to ensure that the PCS is functioning effectively and integrates seamlessly with the e-commerce website and backend systems.
• Ensure product data accuracy, categorization, and alignment with business needs for a smooth customer experience.

Product Category Strategy

• Develop and execute a product category strategy that aligns with the overall business goals and maximizes sales and profitability.
• Analyze market trends, customer behavior, and competitor offerings to create targeted product assortments for each category.
• Continuously review category performance and adjust the strategy to meet business objectives, ensuring the right product mix is offered.
• Collaborate with marketing and sales teams to develop campaigns and promotions that highlight key product categories.

Website Management

• Manage the visual merchandising of the e-commerce website, ensuring products are displayed in an appealing and user[1]friendly way.
• Optimize product page layouts, images, and descriptions to enhance the customer journey and increase conversion rates.
• Collaborate with UX/UI designers and developers to improve navigation, product discovery, and overall website functionality.
• Regularly audit the website to identify and resolve issues related to product listings, images, and descriptions.

Product Management

• Oversee the product lifecycle from onboarding to launch and eventual phase-out, ensuring timely product availability and proper catalog representation.
• Coordinate with suppliers, vendors, and inventory management teams to ensure stock levels align with demand forecasts and sales goals.
• Analyze product performance, sales data, and customer feedback to make informed decisions about product selection and replenishment.
• Manage seasonal and promotional product offerings, ensuring product availability and proper merchandising.

Pricing Strategy

• Develop and implement a competitive pricing strategy that ensures product profitability while staying aligned with market trends.
• Conduct ongoing competitor analysis and pricing audits to ensure competitive positioning.
• Collaborate with the finance and sales teams to determine optimal pricing for new products, seasonal items, and clearance sales.
• Continuously monitor pricing trends and adjust pricing strategies to maintain margin targets and meet customer expectations.

Replenishment Analysis and Inventory Management

• Analyze sales data and forecast demand to ensure efficient inventory management and replenishment.
• Work closely with the supply chain and logistics teams to ensure timely product restocking and avoid stockouts or overstock situations.
• Monitor inventory turnover, lead times, and other key metrics to optimize inventory levels.
• Develop and implement replenishment strategies for high-demand products to maximize sales and customer satisfaction.
• Data-Driven Merchandising
• Utilize analytics tools to track product performance, sales trends, and customer preferences.
• Leverage data to optimize merchandising strategies, including product assortment, pricing, and promotions.
• Monitor key performance indicators (KPIs) such as conversion rates, average order value (AOV), and sales growth to assess the effectiveness of merchandising initiatives.

Cross-Functional Collaboration

• Work closely with the marketing, sales, and customer service teams to ensure cohesive product messaging and seamless promotions.
• Collaborate with the operations and logistics teams to ensure smooth product fulfillment and delivery.
• Lead regular meetings with key stakeholders to align on product availability, pricing strategies, and promotional initiatives.