**Job Description:**

We are looking for a creative and results-driven Digital Marketing Specialist to join our team at a renowned K-12 educational publishing house. The ideal candidate will be responsible for developing and executing digital marketing campaigns that drive brand awareness, engagement, and lead generation for our educational products and services.

**Key Responsibilities:**

- Develop and implement comprehensive digital marketing strategies to promote our K-12 educational products.

- Manage and optimize online campaigns across various channels, including social media, email marketing, SEO, PPC, and content marketing.

- Create engaging and targeted content for websites, blogs, social media, and email newsletters.

- Analyze and report on the performance of digital marketing campaigns, using data to make informed decisions and improvements.

- Collaborate with the sales and product teams to align marketing efforts with business goals and customer needs.

- Stay up-to-date with the latest digital marketing trends, tools, and best practices.

- Monitor and manage the company’s online presence and reputation across all digital platforms.

**Qualifications:**

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven experience in digital marketing, preferably in the education or publishing industry.

- Strong knowledge of SEO, SEM, social media marketing, email marketing, and content creation.

- Proficiency in digital marketing tools such as Google Analytics, AdWords, HubSpot, or similar platforms.

- Excellent communication, writing, and analytical skills.

- Ability to manage multiple projects simultaneously and meet deadlines.

- Creative mindset with a passion for education and technology.