Position Title: Social Media Specialist (Client Accounts)
Reports To: Account Manager / Agency Director
Job Summary:
We are looking for a highly organized and creative (Social Media Specialist) to manage multiple client accounts. The ideal candidate will develop and execute tailored social media strategies, create engaging content, and monitor performance across various industries. This role requires excellent multitasking skills and the ability to handle diverse client needs while maintaining top-tier service quality.
Key Responsibilities:
1. Account Management:
- Handle the day-to-day management of social media accounts for multiple clients across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Develop and maintain strong relationships with clients to understand their brand voice, goals, and audience.
2. Content Strategy and Creation:
- Develop customized social media strategies for each client based on their industry and target audience.
- Create, schedule, and post high-quality content (text, images, videos, and reels) tailored to each client’s brand identity.
- Ensure consistent branding and messaging across platforms.
3. Engagement and Community Management:
- Monitor and respond to comments, messages, and interactions on behalf of clients.
- Foster community growth and audience engagement for each account.
4. Analytics and Reporting:
- Track the performance of each client account using analytics tools (e.g., Meta Business Suite, Google Analytics, or others).
- Prepare detailed monthly reports showcasing results, insights, and recommendations for each client.
5. Ad Campaign Management:
- Create and optimize paid ad campaigns for clients on platforms like Facebook Ads Manager, Instagram, and Google Ads.
- Monitor ad performance and adjust strategies to maximize ROI.
6. Trend Monitoring and Innovation:
- Stay updated with the latest social media trends, tools, and platform updates.
- Proactively suggest creative ideas and innovative solutions for clients’ social media needs.
7. Collaboration:
- Coordinate with in-house designers, photographers, and videographers to create high-quality content.
- Work with the agency team to ensure client goals align with overall marketing strategies.
- Education: Bachelor’s degree in Marketing, Communications, or a related field. - Experience: 2+ years of managing multiple social media accounts (agency experience is a plus). - Skills: - Proven ability to manage multiple clients/accounts simultaneously. - Excellent consulting, writing, editing (photo/video/text), presentation and communication skill. - Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer). - Experience with paid advertising (Facebook Ads, Instagram Ads, Google Ads). - Adequate knowledge of web design, web development, CRO and SEO. - Data-driven mindset with experience analyzing social media metrics. - Excellent organizational and multitasking skills. Work Environment: - Collaborative agency environment with a diverse client portfolio. - Requires availability to meet deadlines and support client needs, including occasional off-hours.