As a Senior Media Buyer, you will be responsible for planning, executing, and optimizing media campaigns across various digital channels. You will work closely with the marketing team to develop and implement effective media strategies that drive brand awareness, engagement, and conversions.

Key Responsibilities:

Media Planning and Buying:
Develop and execute comprehensive media plans to achieve campaign objectives.
Negotiate and purchase advertising space and time across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads, Tiktok Ads, Snapchat Add, programmatic advertising).
Optimize media budgets to maximize ROI.
Campaign Management:
Launch, monitor, and optimize digital advertising campaigns.
Track key performance indicators (KPIs) and analyze campaign data to identify opportunities for improvement.
A/B test different ad creatives, targeting strategies, and bidding strategies to improve performance.
Platform Expertise:
Stay up-to-date with the latest trends and developments in digital advertising.
Develop a deep understanding of various digital advertising platforms and their capabilities.
Leverage advanced targeting and bidding strategies to reach the target audience effectively.
Reporting and Analysis:
Generate detailed reports on campaign performance, including key metrics such as impressions, clicks, conversions, and ROI.
Provide actionable insights to inform future media strategies.
Collaboration:
Collaborate with the creative team to develop compelling ad creatives.
Work closely with the marketing team to align media strategies with overall marketing goals.