We are seeking a data-driven Digital Marketing Analyst and Optimizer to enhance SNAP14’s digital presence. This role focuses on analyzing and optimizing online performance, content marketing, and lead generation efforts, leveraging SEO and analytics to drive results. Experience with Zoho apps, Account-Based Marketing (ABM), and AI tools is highly valued, as well as the ability to streamline and automate processes.
 

Responsibilities:

• Conduct in-depth keyword research and implement SEO strategies to improve website rankings and organic reach, regularly auditing site content for optimization.
• Efficiently track and evaluate content marketing performance, optimizing content to increase engagement and drive conversions.
• Execute inbound marketing strategies to generate qualified B2B leads, focusing on content, SEO, and ABM strategies to attract high-quality prospects.
• Develop and optimize ABM efforts to effectively target and engage high-value accounts, enhancing the personalization and impact of our digital marketing.
• Leverage AI tools and work with IT to streamline processes, implementing automation for marketing tasks where possible.
• Analyze digital marketing data to identify trends, generate insights, and optimize campaigns across digital channels.
• Work closely with marketing and content teams to align digital strategies with broader goals, ensuring consistency in branding across channels.
• Maintain website and social media content, ensuring responsive, optimized, and high-quality performance.
• Develop and maintain dashboards, reports, and KPIs to monitor progress toward key objectives and optimize campaigns.
• Coordinate website development and maintenance when needed.
• Identify related business processes to document and improve them.
• Identifying new marketing or PR opportunities.
• Monitor and report on the marketing department performance and budget.