We are looking for an expert Senior Media Buyer with specialized experience in real estate. 

The ideal candidate will have demonstrated a history of success in 2024 campaigns—using data-driven strategies and a deep understanding of the real estate market to achieve significant business outcomes.

 Your expertise in media planning, buying, and optimization will be key to driving high-quality lead generation, brand awareness, and sales conversions. 

This is a senior role requiring both a strategic vision and hands-on experience in executing high-impact campaigns across multiple digital channels.

 

Key Responsibilities:

Strategic Media Planning & Campaign Development:

• Lead the strategic planning and execution of digital media campaigns specifically tailored for the real estate market, driving measurable business results.
• Develop comprehensive media strategies based on target audience insights, industry trends, and competitive landscape, ensuring alignment with the company’s growth goals and priorities.
• Utilize your deep understanding of real estate marketing to advise on optimal channel selection, messaging, and creative assets to maximize lead generation and engagement.

Digital Media Buying & Budget Management:

• Oversee end-to-end digital media buying, managing significant advertising budgets across channels such as Google Ads, Facebook/Instagram, LinkedIn, Programmatic, YouTube, and more.
• Actively monitor and optimize campaigns to meet lead generation and sales targets, adjusting strategy and spending as needed to achieve key performance indicators (KPIs).

Real-Time Campaign Optimization & Performance Analysis:

• Leverage advanced analytics and A/B testing to continually optimize campaign performance, ensuring maximum ROI.
• Provide detailed, actionable reporting and insights on campaign effectiveness, identifying areas of improvement and opportunities for growth.
• Work with internal teams to adjust targeting, creative, and landing pages based on performance data and conversion goals.

Lead Generation & Sales Funnel Optimization:

• Ensure that digital marketing efforts align with the sales funnel, driving qualified leads and supporting the sales team in converting those leads into closed deals.
• Utilize advanced remarketing strategies, lead nurturing techniques, and landing page optimization to improve conversion rates, especially for high-value real estate listings.
• Ensure that campaigns align with CRM and sales systems, optimizing lead capture, nurturing, and follow-up processes.

Collaboration & Leadership:

• Work closely with cross-functional teams, including creative, content, and SEO, to align messaging and campaigns with overarching business objectives.
• Mentor and support junior media buyers, providing strategic guidance, sharing best practices, and fostering a collaborative environment.
• Lead weekly and monthly campaign reviews, presenting key metrics and recommendations to senior leadership.

Stay Ahead of Industry Trends:

• Remain at the forefront of digital marketing innovations, real estate trends, and emerging media platforms to ensure the company’s campaigns remain competitive and effective.
• Regularly assess new opportunities in digital marketing, including AI-powered advertising, voice search, and other emerging tech, and incorporate them into strategies where relevant.

Proven Experience in Real Estate Marketing:At least 5-7 years of experience in digital media buying, with a strong focus on the real estate industry in 2024.A portfolio of successful, results-driven campaigns for real estate clients or properties that showcase a proven ability to generate high-quality leads, drive traffic, and increase sales.Expert in Digital Media Strategy & Buying:Proven track record in planning and executing digital media campaigns across platforms like Google Ads, Facebook/Instagram, LinkedIn, Programmatic, YouTube, and other relevant networks.Expertise in data analysis and optimization techniques, with an ability to generate insights from analytics platforms such as Google Analytics, Mixpanle, Google Ads, Facebook Ads Manager, and others.Strong understanding of lead generation, SEO, conversion tracking, and integrating paid campaigns with broader marketing strategies.Results-Oriented:A results-driven mindset with a proven ability to optimize campaigns for ROI, delivering high-quality leads and achieving sales conversions.Ability to adjust strategies and campaigns in real-time based on data insights and campaign performance.Leadership and Team Collaboration:Exceptional communication skills, with the ability to present complex data and strategies clearly to senior leadership and other stakeholders.Strong leadership and mentoring skills, with the ability to guide and develop junior media buying professionals.Strategic Thinking:Expertise in building long-term media strategies that are both scalable and adaptable to changes in the market, customer behavior, and competitive landscape.Strong problem-solving skills and the ability to think outside the box to develop creative and effective solutions.