The marketing and social media associate role includes a variety of responsibilities related to managing the social media presence and marketing efforts of Torasna, its projects and clients. It plays a crucial role in building and maintaining a positive brand image on social media platforms while driving engagement and increasing brand awareness. Some of the common responsibilities will include, but not be limited to:
1. Social Media Management
• Content Creation: Developing with others engaging and relevant content, including text, images, videos, and graphics, tailored to different social media platforms.
• Scheduling and Posting: Planning and scheduling posts to ensure consistent and timely updates on social media channels.
• Community Engagement: Responding to comments, messages, and interactions from followers, and fostering a positive online community.
2. Marketing Campaigns
• Campaign Planning: The creation and execution of marketing campaigns, including defining target audiences, setting objectives, and determining appropriate platforms.
• Content Strategy: Contributing to the overall content strategy, ensuring alignment with brand messaging and marketing goals.
• Promotions and Contests: Organising and promoting contests, giveaways, and other interactive activities to increase engagement and reach where applicable.
3. Analytics and Reporting
• Performance Tracking: Monitoring the performance of social media and marketing campaigns using analytics tools.
• Data Analysis: Analysing data to measure key metrics like engagement, reach, and conversion rates, and reporting findings to the management.
• Optimisation: Using insights from data analysis to optimise future campaigns and strategies.
4. Collaboration and Coordination
• Team Collaboration: Working closely with other members of the broader team, such as graphic designers, content writers, and clients representatives.
• Brand Consistency: Ensuring that all social media and marketing materials align with the company's and clients’ branding guidelines and voice.
• Stakeholder Communication: Coordinating with external stakeholders, such as influencers, partners, suppliers, and customers, for collaborations and partnerships.
5. Trend Monitoring and Innovation
• Industry Trends: Keeping up with the latest trends in social media, digital marketing, artificial intelligence and industry-specific developments.
• Innovation: Suggesting and implementing new ideas to improve social media presence and marketing effectiveness
Qualifications:Overall, a Marketing and Social Media Associate contributes to increasing brand visibility, engaging with audiences, and driving business growth through various marketing and social media initiatives. Bachelor’s degree in Marketing, Business Administration, or a related field. Proficiency in marketing software and social media platforms. Strong written and verbal communication skills. Ability to work collaboratively in a team environment. Creative thinking and problem-solving skills. Familiarity with data analysis and reporting tools.