- Use creative skills when identifying new ways to increase online presence.
- Execute a demand generation strategy to increase lead acquisition and reduce the cost per opportunity - develop strategic demand generation programs.
- Develop campaign content and creative design content, ensure an effective marketing mix. Understand the existing customer
- Create and execute digital marketing campaigns
- Produce relevant website content & maintain social media accounts
- Publish digital marketing content online
- Decide on appropriate placement of ads
- Provide Search Engine Marketing (SEM) services to ensure that our keywords rank high in search
results (SEO + SEA). - Research advertising trends
- Develop projects to create content
- Establish and maintain constant increase web traffic to website, by managing their marketing and
social branding campaigns - Work within analytical platforms to create online strategies.
- Help define product objectives, target customers, revenue models, and business goal.
- Develop business cases for pursuing product offerings including market motivators, product
positioning, and key benefits. - Collect and analyze and prioritize market needs, industry trends, and customer requests.
- Produce market requirements for new product development and existing product enhancements
and establish product release plans based on market research and internal resources. - Monitor competition’s activity, perform a gap analysis to identify where the solution does not address
the market opportunity, and work with business development to help prioritize and identify
requirements to address functional gaps. - Market-test our product positioning and strategy through surveys and individual customer
interviews. - base and work with customer reference lead to help drive the reference program.
- Work with sales and business development teams to leverage core product, marketing content
towards other needs, such as channel/partner marketing, lead generation programs, and vertical market campaigns.
Bachelor's degree in marketing or a related field.2 - 4 years’ experience in a digital marketing or advertising position.Demonstrable experience leading and managing SEO, marketing database, email, SMS, social media, and/or display advertising campaignsExperience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsSolid knowledge of website analytics tools (e.g., Google Analytics)Experience in setting up and optimizing Google AdWords’ campaignsIn-depth knowledge of various social media platforms, best practices, and website analytics.Highly creative with excellent analytical abilities and data-driven thinking.Outstanding communication and interpersonal skills.Up to date on the latest trends and technologies in digital marketing.