- Develop and execute comprehensive marketing strategies to enhance brand awareness and drive engagement across social media.
- create compelling content, including but not limited to posts, videos, and graphics, to promote our products and connect with our target audience.
- Manage social media accounts, including content calendar planning, scheduling, posting, and community engagement.
- Analyze social media metrics and insights to optimize content performance and inform future strategies.
- planning coordinate on-ground marketing events , such as pet expos , adoption drives , and store promotion , to increase brand visibility and customer interaction.
- collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment of marketing initiatives with overall business objectives.
- stay updated on industry trends, competitor activities, and emerging platforms to identify new opportunities for brand growth and innovation
Bachelor's degree or equivalent in Marketing3+ years of experience in brand management or marketing experiencestrong understanding of social media platforms, algorithms, and best practices for content creation and engagementexcellent communication skillscreative mindset with a passion for pets and pet nutrition.proficiency in social media management tools and analytics platforms ( Hootsuite, sprout social, Google Analytics, etc.. )flexibility to travel occasionally for on-ground marketing events.