1- strategy & Planning:

• Develop, execute, and manage performance strategies, goals, and objectives.
• Provides tools, processes, and thought leadership to marketing & business teams.
• Work closely with the marketing and business teams to optimize marketing strategies.
• Work with the marketing and business teams across all channels is consistent and aligned.

2- Operations:

• Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets
• Develop and oversee overall performance marketing strategies.
• Create and manage Google campaigns. (SEM)
• Create and manage social media campaigns.
• Ensure top organic search ranking positions (SEO)
• Regularly review and optimize all advertising campaigns for positive ROAS
• Develop and oversee email marketing and marketing automation strategy
• Set up, manage, and optimize email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
• support the Content Manager to ensure that the brand is consistent, optimal, and current on both the website and across all marketing channels.
• Process evaluation & development

3- Reporting & Analysis:

• Measure accounts performance & ensure its success
• Monthly, Quarterly Reporting
• Manage & Customize Analytics platforms to track and measure all marketing campaigns
• -Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams