- Develop optimization strategies that increase the company's search engine results rankings
- Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
- Monitor daily performance metrics to understand SEO strategy performance
- Optimize all the website content, including blog posts and page descriptions
- Develop and implement link building strategy
- Integrate on-page and off-page SEO (link building) with content marketing, social media marketing.
- Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
3 years’ experience in Search Engine OptimizationFamiliarity with WordPress or other content management systemsExperience with analytics tools, monitoring and reporting programs such as Google Analytics, Google Search Console and AHrefsUnderstanding of search engine algorithms and ranking methodsWorking knowledge of HTML, CSSExperience with other aspects of marketing, such as customer growth and funnels.Familiar with working on E-commerce projects.Highly organized, detail-oriented and efficient