Your Day as a Social Media Strategist at EPPS Might Include:
- Strategy Development: Formulating, executing, and overseeing a comprehensive social media strategy to enhance our online presence and drive marketing and sales efforts.
- Content Creation: Producing high-quality, engaging content tailored for various social media platforms, ensuring alignment with brand messaging and objectives.
- Performance Analysis: Setting specific objectives and tracking key performance indicators (KPIs) to evaluate the effectiveness of social media initiatives and reporting on ROI.
- User Engagement: Monitoring user engagement metrics, suggesting content optimizations, and implementing best practices to enhance user interaction and satisfaction.
- Collaboration: Engaging in cross-functional collaboration with Sales, Product Development, and other departments to ensure cohesive messaging and promotions.
- Trend Monitoring: Staying up-to-date with emerging social media trends, best practices, and digital technologies to keep the company at the forefront of social media marketing.
- Relationship Building: Establishing and nurturing relationships with industry professionals and influencers through social media channels to enhance the company’s professional network.
- Research and Optimization: Conducting research on audience preferences and best practices to refine strategies and improve content performance.
Education: Bachelor’s degree in Marketing, Communications, or a related field.Experience: Proven experience as a Social Media Strategist or in a similar role, showcasing a successful track record in social media management.Technical Skills: Proficiency in using social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and analytics tools (e.g., Google Analytics, Facebook Insights).Content Creation Expertise: Strong skills in content creation and copywriting, with an understanding of SEO and web traffic metrics to enhance visibility.Language Proficiency: Strong English communication skills, both written and verbal.Multitasking Abilities: Excellent multitasking skills to manage various projects simultaneously while maintaining a high standard of quality.Critical Thinking: A critical thinker with strong problem-solving skills, capable of navigating challenges in a fast-paced digital landscape.Web Design Familiarity: Familiarity with web design and publishing practices to ensure cohesive brand representation across platforms.