Assistant Consumer& Shopper Insights Manager

pladis Global - Egypt - Cairo

Job Profile:

  • Co-lead the demand-spaces workstream to support the advantaged development of our communication, innovation, and activation portfolio strategy
  • Support the development of a winning 3-year innovation pipeline through innovation idea generation and concept development
  • Lead the validation process of concepts and products to ensure world-class commercialization for fewer, bigger, better innovations
  • Enable efficient Brand Health Tracking and Household Panel reporting and business implications to support winning marketing and commercial strategies
  • Lead consumer and shopper trend understanding to devise new cohorts and new touch points for flawless communication and activation
  • Lead and manage relationships with relevant data and insight agency partners

Candidate Profile:

  • 5-7 years of experience in the market research industry
  • Demand spaces and Brand Health Tracker experience is preferred
  • Retail audit and Household Panel literacy is a plus

Post date: 27 October 2024
Publisher: LinkedIn
Post date: 27 October 2024
Publisher: LinkedIn