As a Digital Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing strategies to increase brand awareness, generate leads, and drive enrollments. You will oversee a team of digital marketing specialists and work closely with other departments to ensure alignment with overall business objectives.

Key Responsibilities:

* Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business goals.

* Social Media Management: Manage and optimize social media channels (Facebook, Instagram, YouTube, TikTok, WhatsApp, Telegram, Snapchat) to engage the target audience.

* Content Creation: Oversee the creation and distribution of high-quality content (text, video, images) across various platforms.

* Paid Advertising: Manage and optimize paid advertising campaigns on Google Ads and other relevant platforms.

* Analytics and Reporting: Track and analyze key performance indicators (KPIs) to measure campaign effectiveness and identify areas for improvement.

* Team Leadership: Lead and mentor a team of digital marketing specialists.

* Budget Management: Manage the digital marketing budget efficiently.

* Stay Updated: Stay up-to-date with the latest digital marketing trends and technologies.

Qualifications and Experience:

* Bachelor's degree in Marketing, Business Administration, or a related field.

* 7+ years of experience in digital marketing, with a proven track record of successful campaigns.

* In-depth knowledge of social media platforms, Google Ads, and other digital marketing tools.

* Strong analytical skills and ability to interpret data.

* Excellent communication and interpersonal skills.

* Experience managing and leading teams.

* Strong understanding of the Egyptian market and target audience.