Senior Executive - Media

Spark Foundry - Egypt - Cairo

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.



Job Description

  • Your key responsibility in this role will be to lead the team in developing, implementing, tracking and optimizing the digital marketing campaigns of one of our top clients, across all digital channels in the region.
  • You should also be able to support the media division and wider media team with developing media plans in line with the communication strategy and any other duties relating to developing accurate media (client) campaigns. You will be responsible for designing and implementing creative and effective communication campaigns, which are data driven and grounded in strategy and insights to drive our client’s business.
  • Lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
  • Is aware and understands the importance of setting key performance indicators and being an active member in achieving them.
  • Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
  • Manage day-to-day client relationships and communications.
  • Mentor and guide junior planning team members.

Qualifications

  • Bachelor's degree in marketing, advertising, or a related field.
  • 2-4 years of experience in media planning or related role (online & offline).
  • Proven ability to mentor and lead a team of planning executives.
  • Strong organizational skills, team player, ability to multitask, and work under pressure.
  • Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc is a plus.
Post date: 20 October 2024
Publisher: LinkedIn
Post date: 20 October 2024
Publisher: LinkedIn