Our client is a prominent player in the Fintech sector.
Position Overview:
We are seeking a dynamic and results-oriented Marketing Lead to drive our marketing efforts and enhance our brand presence in the market. The ideal candidate will be responsible for developing marketing strategies, managing campaigns, and leading a talented marketing team to achieve business objectives.
- Design and implement innovative marketing strategies and campaigns to increase brand awareness and customer engagement
- Collect and analyze market data and customer feedback to inform marketing decisions
- Collaborate with cross-functional teams to ensure marketing initiatives align with product development and sales goals
- Manage the marketing budget and ensure effective allocation of resources
- Oversee the creation of compelling marketing content across digital and traditional channels
- Monitor and report on the performance of marketing campaigns and adjust strategies as necessary
- Build relationships with external partners, media outlets, and influencers to promote the brand
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus
- 5+ years of experience in marketing role, with at least 3 years in a leadership position
- Have marketing experience in foreign countries
- Proven track record of developing and executing successful marketing strategies
- Strong analytical skills with the ability to derive insights from data
- Excellent verbal and written communication skills, with a persuasive and engaging approach
- Experience in digital marketing and a solid understanding of social media platforms
- Ability to manage multiple projects in a fast-paced environment
- Creative thinker with strong problem-solving skills