- Build relationships with key employees among customers
- Create plans to address clients’ business needs
- Advise clients on creating profitable processes
- Schedule regular meetings with customers to ensure they are satisfied
- Act as point of contact for complaints and escalate issues as appropriate
- Help sales team up-sell or cross-sell services and products
- Ensure both the company and clients adhere to contract terms
- Study competition to find new ways to retain customers
- Set sales and revenue targets and work diligently to meet them
- Collaborate with internal teams (e.g. sales, engineers, senior management) to address customers’ needs
Educational Background:A bachelor’s degree in engineering or a related field is typically required for sales engineers. While this educational background provides a solid foundation, some companies may consider candidates with strong technical knowledge and less formal sales experience.Familiarity with laboratory equipment, furniture, and layout design can be advantageous.Technical Knowledge:Sales engineers need to understand the products or services they are selling. In the context of laboratory furniture, this includes knowledge of various types of lab benches, fume hoods, storage solutions, and ergonomic considerations.Familiarity with industry standards for laboratory furniture and safety regulations is essential.Interpersonal Skills:Sales engineers must have excellent communication skills. They need to explain technical details to clients in a clear and compelling manner.Listening skills are equally important. Understanding client needs and tailoring solutions accordingly is key.Problem-Solving Abilities:Clients often have unique requirements. Sales engineers should be adept at customizing solutions based on specific needs.The ability to troubleshoot and address client concerns is crucial.Sales Experience:While fresh sales engineers may not have extensive experience, any prior exposure to sales or customer service can be beneficial.Internships, part-time roles, or volunteering in sales-related positions can provide valuable insights.Independence and Initiative:Sales engineers often work independently. They need to be self-motivated and proactive in identifying potential clients and opportunities.Taking the initiative to build relationships with prospects is essential.Industry Knowledge:Stay informed about trends and developments in the laboratory furniture industry. Understand the challenges faced by laboratories and how your products can address those challenges.