As a Senior Social Media Advertising Specialist, you will be responsible for:

*Media buying strategy:

     - Develop and implement comprehensive media buying strategies aligned with company goals.

     - Determine the target audience and appropriate media channels for advertising.

     -Stay aware of industry trends, market conditions, and competitor activities.

*Campaign planning and implementation:

       - Planning, negotiating and purchasing advertising space across various media platforms.

       - Collaborate with creative teams to ensure ad content is compelling and aligns with campaign objectives.

       - Monitor and adjust media buying strategies based on campaign performance and KPIs.

*Budget management:

       -Manage advertising budgets efficiently, ensuring cost effectiveness and maximum return on investment.

       -Analyze and report on budget allocations, and provide insights for improvement.

*Data analysis and reporting:

      -Use analysis tools to track and measure the success of media campaigns.

      – Create reports on key performance indicators (KPIs) and provide actionable insights.

      - Provide data-based recommendations to enhance campaign effectiveness.

*Brand awareness and market trends:

       – Ensure brand consistency across all social media campaigns.

       - Keeping up with industry trends, market developments and emerging technologies.

        -Integrate market insights into advertising strategies to enhance brand positioning.