Primary Responsibilities:

Integrating SEO into Product Roadmap:

• Ensure SEO considerations are integrated into new feature development, site architecture changes, and user experience improvements.
• Work with the product team to prioritize SEO-related initiatives that will drive organic traffic and user growth.

Identifying Growth Opportunities:

• Use SEO insights to identify and capitalize on new growth opportunities, such as optimizing existing content, targeting new keywords, or enhancing user pathways.
• Run experiments and tests to measure the impact of SEO optimizations on user acquisition and engagement.

Collaborating on Technical SEO:

• Collaborate with engineering teams to ensure the maintenance of technical SEO aspects (such as site performance, crawlability, and mobile optimization).
• Propose solutions for SEO challenges that arise from product changes or updates.

Monitoring and Reporting:

• Regularly track and report on SEO performance metrics (e.g., traffic, rankings, conversions) and product-related KPIs to ensure that growth strategies are effective.
• Adapt product strategies based on SEO trends and performance data.

SEO Education and Advocacy:

• Act as an internal advocate for SEO, helping other product managers and teams understand its value and how it contributes to growth.

Key Skills and Experience: Product Management Expertise:Experience in managing product lifecycles, from ideation to launch.Ability to prioritize product features based on user feedback, business goals, and market needs.Strong understanding of Agile or Lean product development processes. SEO Proficiency:In-depth knowledge of on-page and technical SEO, including keyword research, content optimization, link-building strategies, and SEO performance metrics.Familiarity with tools like Google Search Console, Ahrefs, SEMrush, and Google Analytics.Understanding of how SEO influences user acquisition, engagement, and conversion rates.Growth Mindset:Ability to identify and execute growth opportunities using SEO, content strategies, and other acquisition channels.Experience in A/B testing, conversion rate optimization, and funnel analysis to enhance user experience and retention.Proficiency in analyzing and interpreting data to inform decision-making and optimize growth efforts.Cross-functional Collaboration:Ability to work closely with engineering, design, and marketing teams to implement SEO best practices.Strong communication skills to articulate SEO needs within broader product discussions.Experience in managing stakeholders and aligning product features with overall business objectives.Technical Aptitude:Understanding of how product architecture and infrastructure (e.g., site speed, mobile optimization, structured data) impact SEO and overall product performance.Familiarity with web development processes and the ability to collaborate effectively with developers.Strategic Vision:Capable of aligning SEO improvements with the company’s long-term goals.Improve organic growth, user experience, and conversion through product enhancements.