- knowledge of online marketing and good understanding of major marketing channels
- Help identify target audiences and plan media campaigns
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Developing advertising strategies and campaigns to most effectively reach the desired audience.
- Generate, edit, publish and share daily content (original text and images) that builds meaningful connections and encourages community members to take action.
- Managing a high volume of daily social media posts.
- Plan and monitor the ongoing company presence on social media (Facebook, Instagram.)
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Proven experience as Digital Marketing Executive or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords and email campaigns and SEO/SEMSkills and experience in creative content writingExcellent communication and interpersonal skills