We are seeking a creative and dynamic Media Specialist to join our team. The successful candidate will be responsible for developing and implementing media strategies across various platforms to enhance our brand visibility and engage our target audience.
Key Responsibilities:
* Develop and execute comprehensive media strategies aligned with our marketing objectives
* Create and manage content for various media channels, including social media, websites, and traditional media
* Plan and coordinate media campaigns, including digital, print, and broadcast
* Monitor and analyze media performance metrics and provide regular reports
* Stay up-to-date with emerging media trends and technologies
* Collaborate with internal teams (marketing, PR, design) to ensure consistent brand messaging
* Manage relationships with media vendors, agencies, and partners
* Optimize content for SEO and SEM to increase online visibility
* Coordinate and possibly conduct photo and video shoots for media content
* Manage media budget and ensure cost-effective resource allocation
equirements:* Bachelor's degree in Media Studies, Communications, Marketing, or related field* Minimum of 3 years of experience in media planning, digital marketing, or related role* Proficiency in social media platforms and management tools* Experience with content management systems and basic HTML* Knowledge of SEO/SEM and web analytics tools (e.g., Google Analytics)* Familiarity with design software (e.g., Adobe Creative Suite)* Excellent written and verbal communication skills* Strong analytical and project management abilities* Creativity and ability to adapt to rapidly changing media landscapes* Google Ads certification is preferable