Job Purpose: The one responsible for developing, implementing & monitoring all marketing strategies, Social Media platforms, digital marketing materials and offline marketing activities as campaigns and events. Ensure brand awareness and strategic alignment with company's goals & objectives.

Job Specifications:

Duty 1. Strategic Marketing:

• Design, plan, implement, and execute effective online & offline marketing strategies, ensuring their alignment with the overall business’s objectives & goals.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Brainstorm new and creative growth ideas to identify new opportunities and generate effective marketing leads.
• Help shape the brand positioning and narrative while targeting the proper audience.
• Build strategic relationships and partnerships with key industry players and agencies.
• Manage, direct and evaluate marketing agency operations and outcomes.
• Oversee and approve all marketing material.
• Gather information, share insights as well as monitor competitors’ marketing movements.

Duty 2. Social Media Platforms Management:

• Build and maintain Company’s branding and presence through social media channels.
• Ensure all digital marketing materials, presentations, company profile, catalogs, brochures and flyers are in line with our brand identity.
• Increase the visibility, popularity and performance of our social media channels.
• Manage and oversee social media posting schedules.
• Plan, execute and manage the SEO & SEM on all online channels and develop digital campaigns to increase web traffic.

Duty 3. Offline & PR Marketing:

• Plan & execute offline marketing campaigns to raise brand awareness and increase marketing channels.
• Prepare, monitor & organize offline marketing events.

Duty 4. Reports & Analysis:

• Manage the marketing budget as well as determine expenditure channels.
• Analyze the effectiveness of each campaign and develop lead generation programs.
• Measure and report the performance of all digital channels and marketing campaigns.
• Assess the outcomes against goals (ROI and KPIs).
• Collaborate with Management to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.