*Responsibilities:*
- Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basis.
- Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
- Manage planning and development of native and direct response advertising campaigns across Ad-words, Facebook across various ad networks including but not limited to Native Ads network.
- Analyze Keywords and manage campaign targeting process across search tools.
- Manage the analysis of all campaigns across all platforms in order to optimize campaign performance.
- Understand the key measurement tools available.
- Media buying, billing, and follow-ups.
- Provide reports on purchases/expenses/invoices.
- Keep track of media buying and its ROI.
*Job Requirements*Minimum 3-year experience.Excellent understanding of how PPC fits into the wider area of digital marketing.Experience using tools such as Google Ad-words (Search and GDN) and Facebook.Excellent command of the English language.Knowledge in key areas of marketing ( social media, content marketing)Strong analytical skills.Ability to think creatively.Excellent attention to detail.Ability to think strategically and develop innovative marketing strategies.Strong relationship building skills.Excellent communication skills