• The e-commerce Manager will develop and carry out the strategic online marketing plans for the company.
•  Must stay current with the online marketing environment and adapt sales strategy to best serve the interests of the organization and to keep pace with competition in their field.  
• The e-commerce Manager is heavily involved with companies’ website, particularly advertising and content elements. 
•  Given the 24/7 nature of online shopping, e-commerce General Manager may work irregular hours and be on call to handle any issues that arise. e-commerce Manager will often collaborate with content developers, fellow businesses heads and customers on regular basis 
• The e-commerce Manager is, in charge of an organization’s e-commerce division and report to the board of directors .
• General duties will include website design, market research, budgeting, sourcing products, pricing , managing P&L, interviewing and training new key heads and lead employees, supervising the e-commerce division, and presenting project designs to upper management to achieve an annual profitable financial and Marketing plan as well as control and improve market share across all categories  
• The E-commerce Manager will be primarily responsible for overseeing, leading and managing the e-commerce department of the company with a significant online presence 
•  E-commerce Manager, will handle decision-making for the website, social media accounts, and online advertising.
•  They will also be responsible for research and development of new online marketing strategies, and for hiring and training the rest of the E-commerce organization structure 

  Website Design 

•  The e-commerce Manager will be responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. Also will liaise with the Web designers to develop and alter the website as needed, as and when required

 Research and Development 

• The e-commerce Manager will keep abreast of new developments in the e-marketing world.  
• The General Manager e-commerce will also research the company’s core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company’s targeted ad buys 

Financial Planning and Budgeting

•  The e-commerce Managers must get involved in setting budget and held responsible and accountable in front of upper management for the profitability of the e-commerce division. 
• The job of an e-commerce general manager is to plan for e-marketing expenditures well in advance and develop a financial plan that will maximize resources and return on investment. 

Project Development and Presentation 

• The e-commerce Manager will liaise directly with upper management and present annual plans for any new advances or initiatives to improve the company’s online presence and e-sales