- Proven work experience as a Digital marketing strategist or Digital marketing manager
- Demonstrable experience with SEO/SEM and CRM software
- Experience implementing and optimizing Google Adwords campaigns
- Solid knowledge of web analytics tools like Google Analytics
- Hands on experience with online marketing tools and practices
- Familiarity with web design and HTML
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- BSc degree in Marketing, Advertising or relevant field
BS/MS degree in marketing or a related fieldExperience Needed: 5 To 10 YearsProven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google AdWords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement