Company Description

Arib is a financial technology company based in Cairo, Egypt. Founded in 2018, Arib has developed its first product, "Syaaraat," which is an all-in-one platform licensed by the Central Bank of Saudi Arabia and financing institutions. Arib provides consumers with a variety of financing services from different banks and financing institutions, helping them choose the best auto financing options based on their credit profile. Additionally, Arib aims to increase sales, lower costs, and offer access to new clients for banks and car dealerships.

Responsibilities:

• Develop and implement comprehensive media buying strategies to achieve marketing goals and objectives.
• Conduct in-depth market research to identify target audiences, trends, and competitor activities.
• Create and manage digital advertising campaigns across multiple platforms, including Google Ads, social media, and programmatic advertising.
• Optimize campaign performance by analyzing data, identifying trends, and making data-driven decisions to increase ROI.
• Collaborate with cross-functional teams, including marketing, design, and product, to align media buying strategies with overall business objectives.
• Stay up-to-date with industry trends, emerging technologies, and best practices in media buying and advertising.
• Monitor and report on campaign performance, providing regular insights, recommendations, and actionable plans for improvement.
• Identify opportunities for automation and AI integration to streamline media buying processes and enhance campaign effectiveness.
• Utilize design thinking principles to develop creative and compelling ad copies, landing pages, and visual assets.
• Conduct A/B testing and implement iterative improvements to optimize ad creative, targeting, and overall campaign performance.

 

Qualifications:Bachelor's degree in marketing, advertising or any relevant field.3-5 proven experience as a Performance Media Buyer,  in the fintech industry OR e-commerce.Expertise in using tracking tools and google analytics.Nasr City residents or nearby areas are preferred.Extensive hands-on experience with Google Ads, including campaign setup, audience targeting, and performance analysis.Experience with several platforms including google, TikTok, snapchat.Experience with budget estimation.Familiarity with design thinking principles and the ability to apply them to create compelling ad copies and visual assets.Excellent analytical skills and the ability to interpret data, identify trends, and make data-driven decisions.Strong communication and collaboration skills with the ability to work effectively in cross-functional teams.Results-oriented mindset with a focus on delivering measurable outcomes and achieving targets.Proactive and self-motivated with the ability to adapt to a fast-paced and evolving environment.Attention to detail.Organizational and multitasking abilities. Why AribJoining our company grants you the opportunity to accelerate your career by working on large scale business. allowing you to grow, and enhance your skills to meet the demands of the industry.We also provide:-Medical Insurance.-Social insurance.-Availability for trainings and certificates.-Employee of the month.-Employee gifts.-Outings.-Overtime allowance if requested by the management.-Merit Pay. -You will be exposed to solutions across the market, enabling you to stay updated with the latest technologies. Our fast-paced environment will challenge you and help you thrive professional -Key words related to the job: Search Engine Marketing (SEM) · Paid Advertising · Marketing Automation · Microsoft Excel · Twitter Ads · Social Media Marketing · Advertising · Knowledge Acquisition · Multitasking · Reporting · Programmatic Media Buying · Social Media Advertising · Analytical Skills · Online Content · Spreadsheets · Facebook Ads · Google Analytics