As a brand manager you will be responsible for developing and executing marketing initiatives to promote the company's brand and products. Your primary goal is to increase brand awareness, drive customer engagement, and ultimately boost sales.
Your responsibilities include:
- Creating and implementing comprehensive brand strategies to achieve specific marketing goals.
- Conducting market research to understand consumer trends, preferences, and competitors in order to make informed decisions.
- Defining the unique selling propositions of the brand and ensuring that these are effectively communicated to the target audience.
- Maintaining and enhancing the brand's image through consistent messaging and visual identity.
- Planning marketing campaigns across various channels.
- Monitoring and analyzing the performance of marketing campaigns to track ROI and make data-driven decisions.
- Collaborating with product development teams to ensure that new products align with the brand's positioning and values.
Proven experience as a Brand Manager or a similar roleBSc/BA in marketing, communications, business or relevant fieldIn-depth knowledge of marketing principles and best practicesAbility to think strategically and analyticallyProficiency in marketing tools and analytics software.Excellent communication and interpersonal abilities.Creative thinking and problem-solving skills.Up-to-date with latest trends and marketing best practices