Purpose of the position
Product Manager is responsible for execution and optimization of the Integrated Multi-Channel marketing. This includes establishing relationships with Marketing teams, their agency partners, and their cross-functional teams to manage the adoption, design, expansion and measurement of multi-channel marketing programs to healthcare professionals and consumers.
Duties and responsibilities
- Drive and support the development and deployment of an Integrated Multi-Channel Marketing (IMCM) strategy.
- Develop channel marketing programs to achieve sales goals.
- Develop positive working relationship with channel partners to generate revenue.
- Assist partners in the execution of channel marketing programs to increase product sales within customer base.
- Support marketing activities including trade shows, online advertising, campaigns, and emails to develop brand awareness.
- Keep partners up to date with the new products and enhancements.
- Prepare marketing collaterals and newsletters for partners.
- Monitor and manage expenses within marketing budget.
- Assist in continuously improving and optimizing channel marketing programs.
- Plan and organize product launch event, sales training, and other marketing events for partners and customers.
- Monitor and evaluate the effectiveness of channel marketing programs.
- Support the organization to build the understanding of customer insight and expertise of utilizing digital channels including implementation of KPIs.
Requirements and qualifications Previous working experience for 3-5 yrsProven experience in multichannel marketing Commercial marketing experience in pharmaceutical /healthcare industryStrong stakeholder management and the ability to communicate and collaborate effectively with top management, diverse cross functional as well as cross teamsExcellent communication skills, including strong presentation, negotiation and facilitation skills to explain/sell new products.Ability to understand IT ways of working and collaborate effectively.Result-orientated and critical thinking approach with the ability to meet very tight deadlines. BSc. in Pharmaceuticals (Preferred)