About
We are one of the largest fashion retail chains with over 23 Stores. Our organization is seeking a talented and experienced "Senior Social Media Specialist" to join "On-Site" our team in Cairo Office, Heliopolis.
- Develop, implement, and manage our social media strategy across all platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
- Create and curate engaging content, including text posts, images, videos, and infographics.
- Monitor, analyze, and report on the performance of social media campaigns, adjusting strategies to optimize results.
- Engage with our audience by responding to comments, messages, and mentions in a timely and professional manner.
- Collaborate with designers and content creators to ensure cohesive brand messaging and aesthetics.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Conduct market research to identify trends, opportunities, and audience insights.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance analysis.
- Collaborate with influencers and partners to amplify our brand’s reach and credibility
Proven experience as a Social Media Specialist or similar role, with a strong portfolio of successful campaigns.Proficiency in social media platforms and tools, including Facebook Business Manager, Instagram Insights, Snapchat, TikTok, Twitter Analytics, and others.Strong understanding of social media metrics, analytics, and reporting tools.Excellent writing, editing, and communication skills in both English and Arabic.Creative mindset with the ability to think outside the box and generate innovative ideas.Knowledge of digital marketing, SEO, and content marketing principles.Ability to multitask, prioritize, and manage time effectively.Preferred Qualifications:Experience with paid social media advertising and campaign management.Knowledge of influencer marketing and collaboration strategies.Experience in a similar role within Egypt & Saudi Arabia.Bachelor’s degree in Marketing, Communications, or a related field.