Job Description

· Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.

· Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.

· Proofreading advertising material before launching campaigns.

· Coordinating and overseeing the development and launch of campaigns.

· Managing budgets and monitoring campaign costs and ROI metrics.

· Tracking and presenting campaign data such as views, click-through rates, engagements, and customer conversion rates.

· Monitoring audience and media trends, practices, and new technologies

Requirements:

• Bachelor's degree
• Minimum of three years of experience as a media buyer or similar.
• Good understanding of media analytics tools such .
• Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager.
• Experience in a variety of advertising mediums including print, radio, television, film, and social media.
• Excellent financial skills and the ability to manage large budgets.
• The ability to collaborate with others and work as part of a team.
• Exceptional organizational and project management skills.
• Strong communication and networking abilities.
• Excellent interpersonal and negotiation skills.