1.Social Media and Email Advertising:
• Develop and manage ad campaigns on Meta (Facebook, Instagram), LinkedIn, Google Ads and Email Marketing.
• Optimize ad performance by analyzing key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS).
2. Amazon Vendor Central Management:
• Process and manage advertisements within the Amazon Vendor Central platform.
• Generate and analyze reports on product sales, customer clicks, and other key performance indicators (KPIs) to drive strategy.
3. E-commerce Website Management:
• Update and maintain the company’s websites on Shopify and Webflow, including uploading product images, adding new products, and optimizing site content.
• Generate performance reports that track online sales, website traffic, and customer behavior.
4. Performance Analysis:
• Analyze the impact of advertising campaigns on website traffic and online sales.
• Develop strategies to improve site performance and customer engagement based on data insights.
5. Cross-Platform Coordination:
• Relate digital advertising efforts to the performance of the company website and other online platforms.
• Work with other departments to align marketing strategies with overall business objectives.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.• Experience: 2-4 years of experience in digital marketing, including managing ad campaigns on platforms such as Meta, LinkedIn, Google Ads, email and Amazon Vendor Central.• Experience with e-commerce platforms like Shopify and Webflow.• Skills:• Proficient in digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager).• Strong analytical skills with the ability to interpret data and generate actionable insights.• Excellent project management skills and attention to detail.• Ability to work independently and collaborate with cross-functional teams.• Knowledge of SEO, and content marketing strategies.• Certifications:• Google Ads Certification, Facebook Blueprint Certification, or similar digital marketing certifications are a plus.