Campaign Strategy:
- Develop and implement performance-driven media buying strategies.
- Conduct market research to identify target audiences.
Media Buying:
- Manage digital media buying across platforms like Google Ads and Facebook Ads.
- Optimize campaigns for maximum ROI and performance.
Analysis and Reporting:
- Track and analyze campaign performance metrics.
- Generate reports and provide actionable insights.
Budget Management:
- Allocate and manage campaign budgets efficiently.
Collaboration:
- Work with creative teams to develop high-impact ad content.
- Coordinate with external partners and vendors.
Bachelor’s degree in Marketing, Advertising, or a related field.3-5 years of performance media buying experience.Proficiency in digital advertising platforms (Google Ads, Facebook Ads).Strong analytical skills and experience with analytics tools.Excellent negotiation and communication skills.