• Develop and execute comprehensive offline marketing strategies to enhance brand visibility and achieve business objectives.
• Plan, coordinate, and implement marketing campaigns including on-ground brand activations, events, sponsorships, and more.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Collaborate with cross-functional teams including sales, product development, and creative departments to ensure cohesive marketing efforts.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Track and measure the effectiveness of offline marketing campaigns, providing detailed reports and insights to senior management.
• Negotiate and manage relationships with external vendors, agencies, and partners.
• Stay updated with industry trends and best practices to continuously improve marketing strategies.
• Bachelor's degree in Marketing, Business Administration, or a related field.• Minimum of 5-7 years of experience in offline/traditional marketing roles.• Proven track record of successfully managing and executing offline marketing campaigns.• Strong analytical skills with the ability to interpret data and make data-driven decisions.• Excellent project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.• Outstanding communication and interpersonal skills.• Creative thinker with a keen eye for detail and a passion for marketing.