Sales Strategy and Planning:

• Develop and execute direct sales strategies focused on the HoReCa and food service sectors, particularly in poultry and meat food processing.
• Analyze market trends and competitor activities within the food industry to identify opportunities for growth.
• Set sales targets and objectives for the team, ensuring alignment with overall business goals.
• Exceed sales quotas and increase profitability through effective sales strategy and business planning tailored to the food service industry.

Team Leadership and Development:

• Lead, coach, and mentor the direct sales team to achieve high performance, with a focus on the specific needs of the HoReCa and food service markets.
• Conduct regular performance reviews and provide constructive feedback.
• Recruit and hire highly talented individuals, bringing exceptional skills and expertise to the sales team, particularly in food services.
• Hold one-on-one meetings with team members to identify selling hurdles and offer insights into effective remedies for the food industry.
• Model strong negotiation skills to help team members close tough deals with lucrative clients in the HoReCa and food service sectors.

Client Relationship Management:

• Build and maintain strong relationships with key clients in the HoReCa and food service sectors, particularly those in poultry and meat processing.
• Contact key accounts regularly, achieving high satisfaction scores by reassessing needs and resolving conflicts within the food service industry.
• Resolve problems with high-profile customers to maintain relationships and increase return customer base in the food service sector.
• Finalize sales contracts with high-value customers, particularly in the poultry and meat food processing sectors.

Sales Operations Management:

• Oversee daily sales operations, ensuring efficient processes and systems are in place.
• Generate detailed sales reports and forecasts to analyze performance and track progress, with a focus on the food service sector.
• Compile and analyze data to determine approaches to improve sales and performance in the HoReCa market.
• Collaborate with upper management to implement continuous improvements and exceed team goals in the food service business.

Market Expansion:

• Identify and explore new markets and customer segments within the HoReCa and food service industries.
• Develop and implement strategies for entering new markets, including product positioning and pricing tailored to the food service sector.
• Stay updated on industry trends and emerging markets to capitalize on new opportunities in food services.

Reporting:

• Generate detailed sales reports and forecasts to analyze performance and track progress.
• Prepare sales presentations for clients, showcasing the success and credibility of products in the food service industry.
• Provide insights and recommendations based on data analysis to support strategic decision-making in the food service market.