Job Overview:
We are seeking an experienced Media Buyer to lead our media buying efforts and drive successful advertising campaigns. The ideal candidate will have a deep understanding of the Saudi market, particularly in the software industry, and will be adept at leveraging various social media platforms including Meta, Twitter, LinkedIn, Snapchat, Google Ads, and others to maximize our reach and ROI.
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Key Responsibilities:
- Develop and execute strategic media buying plans tailored to the Saudi market, focusing on software industry clients.
- Manage and optimize advertising campaigns across multiple platforms including Meta, Twitter, LinkedIn, Snapchat, and Google Ads.
- Conduct thorough market research and competitor analysis to identify opportunities and trends.
- Collaborate with the marketing team to align media buying strategies with overall marketing goals and objectives.
- Monitor and analyze campaign performance, providing actionable insights and recommendations for improvements.
- Negotiate and manage relationships with media vendors and publishers to secure the best rates and placements.
- Prepare detailed reports and presentations on campaign performance and media spend.
- Stay up to date with industry trends, platform updates, and emerging technologies to continually enhance media buying strategies.
Qualifications:Bachelor's degree in marketing, Advertising, Business, or a related field.Minimum of 5 years of experience in media buying, with a proven track record in the Saudi market.Extensive experience managing campaigns across social media platforms (Meta, Twitter, LinkedIn, Snapchat, Google Ads).Strong analytical skills with the ability to interpret data and derive actionable insights.Excellent negotiation and communication skills.Ability to work effectively both independently and as part of a team.Proficiency in using media buying tools and analytics software.Why Join Us?Opportunity to work with a leading software company in Saudi Arabia.Competitive salary and benefits package.Dynamic and collaborative work environment.Professional growth and development opportunities.