- Lead the development and implementation of the company's comprehensive social media strategy, aligning with overall marketing and business objectives.
- Conduct in-depth market research, competitor analysis, and audience segmentation to inform strategic decisions.
- Develop and manage the social media budget, allocating resources effectively across various initiatives.
- Establish key performance indicators (KPIs) and set ambitious yet achievable goals for social media campaigns.
- Create and maintain a detailed social media calendar, ensuring content consistency and timely execution.
- Define and refine the brand voice, tone, and visual identity across all social media platforms.
- Oversee the creation and curation of high-quality, engaging content that resonates with the target audience and drives desired actions.
- Lead the development and implementation of innovative social media campaigns, including paid and organic strategies.
- Manage and optimize social media profiles across all platforms, ensuring consistent brand messaging and timely responses to user interactions.
- Utilize social media management tools to streamline content scheduling, performance tracking, and reporting.
- Collaborate with internal teams (marketing, PR, content, etc.) to ensure seamless integration of social media activities.
- Analyze social media data and metrics (reach, engagement, conversions, sentiment, etc.) to identify trends, measure campaign effectiveness, and inform strategy adjustments.
- Continuously monitor industry trends, platform updates, and algorithm changes to optimize social media performance.
- Develop and implement A/B testing strategies to optimize content formats, messaging, and targeting.
- Generate insightful reports on social media performance, highlighting key findings and actionable recommendations.
- Stay abreast of emerging social media technologies and tools to identify opportunities for innovation.
- Mentor and guide a team of social media professionals, fostering their growth and development.
- Establish clear performance expectations, provide constructive feedback, and guide team members in achieving their goals.
- Collaborate with senior marketing leaders to ensure alignment of social media strategy with overall business objectives.
- Develop and implement social media governance guidelines to maintain brand consistency and protect the company's reputation.
- Advocate for social media best practices and champion the use of data-driven decision-making within the organization.
Proven working experience in social media marketing or as a Digital Media SpecialistExcellent consulting, writing, editing (photo/video/text), presentation and communication skillsDemonstrable social networking experience and social analytics tools knowledgeAdequate knowledge of web design, web development, CRO and SEOKnowledge of online marketing and good understanding of major marketing channelsPositive attitude, detail and customer oriented with good multitasking and organisational abilityBS in Communications, Marketing, Business, New Media or Public Relations