- Determines customers' needs and desires by specifying the research needed to obtain market information.
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
- Assesses market competition by comparing the company's product to competitors' products.
- Provides source data for product line communications by defining product marketing communication objectives.
- Obtains product market share by working with the sales director to develop product sales strategies.
- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
- Provides information for management by preparing short-term and long-term product sales forecasts and reports and analyses
- Facilitates inventory turnover and product availability by reviewing and adjusting forecast and inventory levels and production schedules.
- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with producers.
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing and competitive positioning.
- Manages product management staff by recruiting, selecting, orienting, and training employees.
- Maintains product professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Manages complete product line P&L based on market share objective, forecasted volumes, product mix, pricing, and competitive positioning
Bachelor’s degree in any field+8 years of experience in the marketing field (including at least 5 years as a product manager)Good knowledge of MS Word, Excel, and PowerPointStrong project management and organizational skillsExcellent communication skills, ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationshipsGood technical understanding and can pick up new tools quicklyAttention to detail and ability to multi-task.