- Leading Waffarha’s consumer segment growth strategy and proposition for the main 2 streams, discounted offers and fintech products
- Responsible of the product development and the implementation of comprehensive business plan along with crafting the GTM for all products E2E with its consumer proposition.
- Full responsibility of the performance, P&L, and pricing of each of the products
- Stay informed about industry trends, regulatory changes, and best practices in card marketing, continuously seeking opportunities to innovate and improve marketing strategies and tactics.
- Manage the end-to-end campaigns lifecycle, including planning, execution, tracking, and optimization, to ensure campaigns meet performance goals and KPIs.
- Leverage your passion for numbers and problem-solving to develop creative and data-driven consumer products and features
- Work cross-functionally with tech, MarCom, sales and other teams to ensure developing compelling product offerings, features, and benefits that resonate with target customers while ensuring smooth product launch and successful market adoption.
- Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.
- Creates and manages strategic relationships/alliances with partners and regulatory authorities
Bachelor’s Degree in Marketing, Business Administration or any relevant.5-7 years of experience in marketing, with a focus on digital products, financial services, or related industries preferred.Strong analytical and problem-solving skillsSkill in gathering, interpreting, and reporting complex market dataProven track record of developing and executing successful marketing strategies and campaigns that drive customer acquisition, engagement, and retention.Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.