- Develop and implement a social media strategy that aligns with the company's overall marketing goals
- Create and curate high-quality content for all social media platforms, including graphics, videos, and written posts
- Manage and schedule posts across all social media platforms using Hootsuite or similar scheduling tools
- Monitor and respond to comments, messages, and mentions in a timely and professional manner
- Analyze and report on social media metrics, including engagement rates, follower growth, and conversions
- Collaborate with the marketing team to develop campaigns and promotions that drive engagement and conversions
- Stay up-to-date with the latest social media trends and best practices
- Participate in brainstorming sessions to develop new ideas for social media content and campaigns
Bachelor's degree in Marketing, Communications, or any related field3+ years of experience in social media marketingProven track record of creating engaging content that drives resultsStrong understanding of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTubeExperience with Hootsuite or similar social media scheduling toolsExcellent writing and communication skillsAbility to work independently and as part of a teamStrong analytical skills and attention to detailFamiliarity with Google Analytics