- Develop and execute digital marketing strategies to drive brand awareness, traffic, and conversions across multiple channels, including SEO, SEM, email marketing, social media, and display advertising.
- Manage and optimize digital advertising campaigns, including Instagram or Meta Ads, Snapchat Ads to achieve target ROI and KPIs.
- Conduct keyword research, competitor analysis, and audience segmentation to identify opportunities for campaign optimization and improvement.
- Collaborate with design team for social media assets & create compelling and engaging content for digital channels, including website copy, blog posts, social media posts, and email newsletters.
- Monitor and analyze performance metrics, such as website traffic, engagement, conversion rates, and ROI, to assess campaign effectiveness and make data-driven decisions.
- Stay up to date with industry trends, best practices, and emerging technologies in digital marketing, and propose innovative ideas to enhance our digital presence and performance.
Bachelor’s degree in marketing, Communications, or a related field. 3-5 years of experience in digital marketing, with a strong understanding of digital marketing strategies, tactics, and tools. Proven track record of managing successful digital marketing campaigns and achieving measurable results. Proficiency in digital marketing platforms and tools, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software. Excellent analytical skills, with the ability to interpret data, draw insights, and make data-driven recommendations. Strong written and verbal communication skills, with the ability to create compelling content for digital channels. Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement. Ability to work independently and collaboratively in a fast-paced environment, with strong organizational and time management skills.