- Shape and communicate our vision and mission through branding plans
- Develop and maintain brand guidelines to ensure consistency in visual identity and communication across all marketing materials and platforms
- Analyze brand positioning and consumer insights
- Briefing and communicating with outsourcing agencies and suppliers and following up on the monthly receivables.
- Supervise the copywriting such as press releases, flyers, brochures, and social media captions
- Covering all marketing events and activities like creating stories and reels
- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets, and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
- Align tasks with internal teams such as finance sales and moderation.
- Identify and establish strategic partnerships to enhance brand visibility and reach.
- Reporting all of the above to the Direct manager.
Education: Bachelor’s degree in Marketing, Business Administration, or a related field is preferable.Experience: 4+ years of experience in brand management, preferably within jewelry industry.Skills:Strong understanding of brand strategy and management.Excellent communication and presentation skills.Proficient in market research and data analysis.Creative and innovative mindset.Ability to manage multiple projects simultaneously.Strong leadership and team collaboration skills.Key Performance Indicators (KPIs):Brand awareness and perception metrics.Sales growth attributed to brand initiatives.Engagement and reach of marketing campaigns.ROI on marketing spend.Customer feedback and satisfaction related to the brand.