- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis - Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies, and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard-copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Bachelor's Degree in Marketing or a related field.8+ years of relevant experience.Previous experience in software companies within the past 3 years is required.Excellent written and spoken English.Flexibility to travel.