- Develop and implement comprehensive digital marketing strategies for mobile applications, focusing on user acquisition, retention, and engagement.
- Conduct detailed market research to identify trends, opportunities, and competitive insights within the app marketing space.
- Identifying opportunities and participating in developing and refining new digital products.
- Optimize app store listings (ASO) to improve visibility and conversion rates.
- Collaborate with cross-functional teams, including product development, design, and analytics, to align marketing strategies with business goals.
- Stay up-to-date with digital marketing trends, tools, and best practices, particularly in-app marketing.
- Prepare regular reports and presentations on marketing activities and outcomes for senior management.
- Monitor app ratings and reviews, addressing negative feedback and encouraging positive reviews.
Bachelor's degree in any fieldMinimum of 3 years of experience in digital marketing, with at least 2 years focused on app marketing.Proven track record of successfully launching and marketing mobile applications.Strong understanding of digital marketing principlesProficiency in marketing analytics tools (e.g., Google Analytics, Firebase) and the ability to interpret data to drive decision-making.Experience with app store optimization (ASO) and familiarity with app store algorithms