About us:
At Mighty Foods, we're in the midst of an exciting growth phase, with ambitious plans to establish ourselves as a leader in the healthy snacking category. We're dedicated to helping people embrace healthier living every day. If you're someone who dreams big and thrives on challenges, this could be the opportunity you've been waiting for.
About the job:
Mighty Foods is seeking a highly motivated and experienced Brand Manager to join our team. The ideal candidate will play a key role in developing and executing marketing strategies to promote our new products and brand identity.
Key Responsibilities:
• Brand Strategy: Develop and execute a comprehensive brand strategy that aligns with Mighty Foods mission, values, and business objectives.
• Brand Identity: Manage and enhance the brand’s identity, ensuring consistency across all touchpoints, from packaging to marketing materials.
• Product Positioning: Define and refine the positioning of Mighty Foods products in the market, considering customer needs and competitor landscape.
• Market Research: Conduct market research to identify trends, customer preferences, and opportunities for growth.
• Marketing Campaigns: Lead the planning and execution of marketing campaigns, including digital marketing, social media, and traditional advertising.
• Product Launches: Manage product launches, from concept to market, ensuring a cohesive and compelling message.
• Creative Development: Collaborate with creative teams to develop visual and written content that communicates the brand’s identity effectively.
• Budget Management: Oversee and manage the marketing budget to ensure efficient allocation of resources.
• Cross-functional Collaboration: Work closely with cross-functional teams, including product development, sales, and customer support, to drive brand success.
• Brand Performance Analysis: Monitor and analyze brand performance, using data-driven insights to refine strategies and tactics.
• Team Leadership: Lead and mentor a team of marketing professionals, fostering a culture of innovation and excellence.
Bachelor's degree in Marketing or its equivalentIdeally, you have 3+ years experience in brand management, FMCG is a must!Data-driven, commercial marketer who understand the shopper, category with experience to drive the growthExcellent communication, organizational, leadership and people skillsStrong understanding of digital marketing, including SEO, SEM, and social media.Creative thinker with a passion for health and wellness.Excellent project management skills with the ability to multitask and meet deadlines.Leadership experience and the ability to inspire and motivate a team.Hungry for a challengeFluent English & Arabic Benefits:Competitive salary and bonus structure.Health and wellness benefits.Opportunities for career growth and development.A supportive and collaborative work environment.The chance to be part of a brand that empowers active living.If you're a results-driven marketing professional with a passion for promoting wellness and are excited about contributing to an emerging brand, we encourage you to apply.