- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or infographics ) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Bachelor’s degree in Marketing, Communications, or a related field.experience in social media management or a related role.Strong understanding of social media platforms and their respective audiences.Excellent written and verbal communication skills.Creative thinking and ability to generate unique content ideas.Proficiency in social media management tools (e.g., Hootsuite, Buffer) is preferred.Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.Ability to work independently and as part of a team.Strong organizational and time management skills.