As a Business Analyst specializing in supply and demand dynamics at Aqarmap, you will play a pivotal role in enhancing the platform's performance. Your primary responsibility will be to monitor market trends, assess supply availability, and analyze consumer demand for properties listed on our portal. Your insights will be integral to driving strategic decisions that maximize user engagement, improve conversion rates, and elevate the overall user experience.
Expected Outcomes
- Collaborative Strategy Development: Work closely with product management, marketing, and sales teams to develop strategies that optimize the balance between supply and demand, aiming to maximize platform revenue.
- Data-Driven Recommendations: Provide strategic recommendations on pricing, promotional campaigns, and product enhancements based on detailed supply-demand analysis.
Key Responsibilities
Supply Monitoring
- Inventory Analysis: Track and analyze the inventory of properties listed on Aqarmap, including residential, commercial, and rental properties.
- Trend Identification: Identify trends and patterns in property listings, such as location preferences, property types, pricing trends, and inventory levels.
Demand Analysis
- Consumer Behavior Analysis: Analyze user search behavior, inquiries, and interactions with property listings to gauge consumer demand.
- Market Segmentation: Segment user demographics and preferences to understand demand drivers and market segments.
Market Trends & Insights
- External Factors Monitoring: Monitor external factors influencing the real estate market, such as economic indicators, regulatory changes, and competitor activities.
- Reporting: Provide regular reports and insights on market trends, demand fluctuations, and emerging opportunities to stakeholders.
Performance Metrics Tracking
- KPI Definition: Define and track key performance indicators (KPIs) related to supply and demand, such as listing conversion rates, time-to-sell, and inventory turnover.
- Data Visualization: Utilize data analytics tools to generate reports and dashboards that visualize supply-demand dynamics and performance metrics.
Forecasting & Predictive Modelling
- Predictive Analytics: Develop predictive models to forecast future supply and demand trends based on historical data and market dynamics.
- Cross-Functional Collaboration: Collaborate with other teams to refine forecasting models and algorithms.
Educational Background: Bachelor's degree in Business, Economics, Statistics, Data Science, or a related field. Advanced degree preferred.Experience: Proven experience (3+ years) in data analysis, market research, or business intelligence roles, preferably in the real estate or online marketplace industry.Technical Skills: Proficiency in data analysis tools and techniques, such as SQL, Excel, Python/R, and data visualization tools (e.g., Tableau, Power BI).Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret complex datasets and extract actionable insights.Communication Skills: Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders.Attention to Detail: Detail-oriented with a strategic mindset and a passion for driving business growth through data-driven decision-making.