Develop Social Media Campaigns:

• Design and implement social media campaigns to support marketing objectives and enhance brand visibility.
• Create content calendars and ensure timely posting across platforms.

Social Media Management:

• Oversee the day-to-day management of social media accounts.
• Monitor and respond to comments, messages, and mentions in a timely and professional manner.

Define Most Important Social Media KPIs:

• Establish key performance indicators (KPIs) to measure the success of social media efforts.
• Regularly analyze and report on social media performance using these KPIs.

Encourage Collaboration Across Teams and Departments:

• Work closely with marketing, sales, customer service, and other departments to ensure consistent messaging and branding.
• Facilitate interdepartmental collaboration for cohesive campaign execution.

Data Analysis:

• Conduct regular data analysis to gain insights into audience behavior, preferences, and trends.
• Use data-driven insights to optimize social media strategies and content.

Engage With Customers and Followers:

• Build and maintain relationships with followers, fostering a community around the brand.
• Respond to inquiries, comments, and feedback in a positive and engaging manner.

Monitor SEO and Web Traffic Metrics:

• Track and analyze SEO performance and web traffic metrics related to social media activities.
• Use these insights to improve content visibility and engagement.

Other Duties as Assigned:

• Support other marketing and communication activities as needed.
• Stay updated with the latest social media trends and best practices.

Undertake Audience Research:

• Conduct research to identify target audiences and understand their needs, preferences, and behaviors.
• Use audience insights to tailor content and strategies accordingly.

Qualifications:

• Proven experience in social media management and strategy development.
• Strong understanding of social media platforms, tools, and analytics.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Creativity and a keen eye for detail.