- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI
- Track, report, and analyze website analytics
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement a building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with content and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Proven SEO experienceSolid understanding of performance marketing, conversion, and online customer acquisitionIn-depth experience with website analytics toolsExperience with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsKnowledge of ranking factors and search engine algorithmsUp to date with the latest trends and best practices in SEOBS/MS degree in a quantitative, test-driven field